How to look after your flags

Flags are more than pieces of fabric – they’re symbols of heritage, unity, pride, and tradition. Whether you fly the Union Jack outside your home, display a county flag at community events, or use a corporate banner for business promotion, proper flag care is essential. Looking after your flags not only extends their lifespan but also ensures they’re always presented respectfully and with dignity.

In the UK, where unpredictable weather plays a big role in wear and tear, maintaining your flags requires some forethought. Below, we’ll explore best practices for flag care – from choosing the right material to cleaning, storing, and displaying them properly.

Choosing the Right Flag for UK Weather

The first step in looking after your flag is choosing one that suits your environment.

• Handsewn flags – A traditional style flag that is made of thicker material than printed flags. They are therefore more durable and longer lasting    than printed flags.

• Screen Print flags – Typically results in a more vibrant colour finish and is more cost effective when larger quantities are required (20+ flags)

• Digital flags – Commonly used for: lower quantities (1-20 flags), when artwork contains shading, when there are more than 5 colours, or when there is a specific Panetone colour required.

Tip: If your location is particularly windy (coastal areas, for instance), opt for a heavier, woven polyester.

Flying Your Flag Respectfully

The UK doesn’t have strict flag laws like some countries, but the Flag Institute and UK government guidelines recommend displaying flags respectfully:

• Ensure the flag is hoisted the right way up (the broad white diagonal of the Union Flag should be above the red diagonal at the hoist).

• Use a clean, well-maintained flag – faded, torn, or dirty flags give a poor impression.

• Avoid allowing the flag to touch the ground or become entangled.

• If flying multiple flags, the Union Flag should usually be given pride of place.

Daily Maintenance Tips

1. Check your flag regularly – Look for fraying edges, fading colours, or weak stitching.

2. Take it down in bad weather – While outdoor flags are weather-resistant, storms, high winds, and heavy rain can cause rapid damage.

3. Rotate your flags – If you have more than one, switch them out to prevent overuse of a single flag.

Cleaning Your Flag

Keeping your flag clean preserves its colours and fabric:

• Hand wash in cold water with mild detergent for delicate flags (like cotton or ceremonial flags).

• Machine wash on gentle for nylon and polyester, but always check the manufacturer’s instructions.

• Air dry only – never tumble dry, as heat can weaken fibres and fade colours.

• For stubborn stains (like bird droppings), treat the area quickly with a soft brush and gentle soap.

Storing Flags Properly

When not in use, store your flags correctly to prevent damage:

• Fold or roll carefully – Avoid sharp creases that can weaken fibres over time.

• Store in a dry place – Damp environments encourage mould and mildew.

• Use a breathable bag or container – Plastic bags can trap moisture, but cotton storage bags keep the fabric fresh.

When to Retire a Flag

No matter how well you care for it, every flag has a lifespan. A flag should be retired when:

• Colours have faded beyond recognition.

• The fabric is frayed, torn, or thinned.

• Repairs would compromise its dignity.

Traditionally, flags are disposed of respectfully – some choose to recycle the fabric, while others burn it ceremonially in private.

Conclusion

Flags are powerful symbols, and taking the time to care for them properly shows respect not only for the fabric itself but also for what it represents. In the UK, where the weather can be harsh, investing in quality materials, handling your flag with care, and knowing when to retire it are all part of responsible flag ownership.

Whether it’s the Union flying proudly from a mast, a county flag at a local fair, or a custom banner outside your business, maintaining your flag ensures it always looks its best – a true reflection of pride and respect.